Very proud of my little automated sales intel panel in HubSpot.

With Clay I can pull in # of LinkedIn ads running, examples of those actual live ads, as well as the same thing for Google ads (and Meta, if I wanted to!). These insights are highly relevant and come from Adyntel.

If I wanted to, I could also use tables to factor these into scoring and double-check ICP fit.

After testing multiple qualification points (company size, marketing roles, website features), the #1 filter we've used to find high quality B2C/DTC brands has been qualifying for active Meta ads.

If a brand is not running ads, this is obviously a red flag to try to sell to (if you're offering marketing services).

Adyntel has been very accurate and gives us a lot of good data around brand's ad campaigns, their integration makes using their tool stupid easy in Clay.

Outbound Segmentation Play (deployed example)

Segment prospects by ad creative type (video vs. static)

If they're running <50% video ads → pitch video services

If they're running >50% video ads → offer team replacement

Platform-specific, hyper-relevant messaging at scale

What the data gives you:

✅ Total ad volume per platform (Google, Meta, LinkedIn)

✅ Ad type distribution (video, static, carousel)

✅ Competitive landscape intelligence

✅ Market presence validation