"Adyntel is the cherry on top. You don't need it to close deals but it lets you show up like you've done your homework."
Spencer Tahil
Founder, Growth Alliance
How Growth Alliance brings ad intelligence into inbound and outbound workflows for their clients
"Adyntel is the cherry on top. You don't need it to close deals but it lets you show up like you've done your homework."
Growth Alliance designs high-performance revenue activation systems for SaaS companies and B2B brands like BetterHelp, The Swarm, Cloud Capital, and Lemonlight. They've built a reputation for running some of the most efficient, automation-driven revenue engines in B2B, starting with GTM operations.
To stay ahead of the curve, they're constantly testing automated workflows, orchestration plans, and tools for GTM teams. Here's how they're bringing ad intelligence into their workflows for their customers.
While the team at Growth Alliance had an advanced automation stack, one challenge kept surfacing as account-based marketing plans expanded and campaign volumes grew: how to automatically bring real ad intelligence into inbound and outbound workflows at scale.
Some of the main challenges that Growth Alliance needed to solve were:
Manual research: The team was spending hours collecting ad and competitor data for each target company.
Fragmented insights: No unified view of which platforms (LinkedIn, Meta, Google) competitors were active on and the ads they were running.
Missed personalization opportunities: Without contextual ad data, outbound messaging lacked depth.
The team needed a way to turn ad intelligence into a data layer that could feed both inbound and outbound campaigns.
When a prospect enters their company email on Growth Alliance's customers' website, it triggers a fully automated enrichment workflow built in Clay and powered by Adyntel's ad-intelligence API.
The goal: turn every inbound form fill into a hyper-personalized discovery call backed by competitive data that enables sales with SDRs who look like they've gone the extra mile researching the account.
Here's a quick overview of the workflow:
What used to take hours of manual competitor research now happens automatically and at scale. Each inbound form fill now triggers a personalized, data-rich asset that helps SDRs position Growth Alliance's customer as a strategic, informed partner.
"The beauty is in the intelligence layer. Adyntel gives SDRs and AEs context before they ever pick up the phone or join that call. It's sales enablement that actually feels intelligent, and by the time the rep gets on the call, they already know what platforms the prospect is active on and where the gaps are. It changes the entire conversation."
— Spencer Tahil, Founder, Growth Alliance
For a video marketing agency, Growth Alliance used Adyntel to identify which companies were already running video ads versus those relying only on static creatives:
Goal: Personalize outbound outreach based on real ad behavior.
Overview of the workflow:
While reply rates remained steady, positive sentiment replies jumped from 30% to 50%.
"When prospects saw we actually knew their ad mix, they started replying in ultra-relevant manners, referencing the exact ads they had been running and getting traction on vs those that they wanted to make the switch to video for."
— Spencer Tahil, Founder, Growth Alliance
The two tested plays have become templates for future ABM systems: inbound workflows that automatically generate personalized lead magnets, and outbound workflows that segment prospects by ad behavior.
While improving existing workflows into repeatable, modular systems, Spencer is also expanding them to include:
"For us, Adyntel isn't just a data tool, it's the foundation that makes relevance at scale possible for the marketing teams that we support."
— Spencer Tahil, Founder, Growth Alliance
Growth Alliance's use of Adyntel has delivered measurable impact across both inbound and outbound motions:
| Metric | Before Adyntel | After Adyntel |
|---|---|---|
| Time to generate competitive report | Hours | < 5 minutes |
| Inbound lead personalization | Manual | Fully automated |
| Outbound reply sentiment | 30% positive | 50% positive |
| Pipeline added (one campaign) | — | $1.5M+ |
| SDR prep time per lead | 1–2 hours | Zero (auto-synced to HubSpot & Slack) |
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