Semrush AdClarity Alternative, Adyntel

What Semrush AdClarity does well

AdClarity is a premium research tool in the Semrush Advertising Toolkit: display, video, and social across 50+ markets (650k+ publishers). Search by advertiser, publisher, campaign, or keyword; reports show up to three months of data (creatives, placement, spend, share of voice). Pro: 50 report views and 5 exports per month. Good for manual competitive research. No API.

Where it falls short for GTM teams

No API; UI only. AdClarity has no public API. Everything happens in the Semrush dashboard. If you want to embed ad data in a Clay table, enrich CRM records, build a scoring model, or feed ad signals into an automated sales workflow, you can't. You'd be doing manual research and copy-pasting data by hand. Adyntel is API-first by design. That's the entire product.

Google Search is not included. AdClarity covers social and display, but Google Search ads are a separate Semrush product. If you need Google Search ad intelligence alongside LinkedIn and Meta, you're either buying a second Semrush product or working without it. Adyntel covers all three with one API (one call per platform).

Per-market pricing adds up fast for global teams. AdClarity's base plan is $349/month and covers a set of markets. Additional markets cost $69/month each. A team that needs coverage across US, UK, Germany, France, Australia, and Canada is looking at $349 + $345 = $694/month before they've run a single enrichment query. Adyntel's credits work across all markets; no per-country fees.

No domain-based enrichment workflow. Like most ad intelligence dashboards, AdClarity is designed for browsing and research. There's no "give me the LinkedIn and Meta ads for these 500 companies" workflow. Adyntel's core use case is exactly that: domain-based batch enrichment at any scale.

Side by side

Feature	Semrush AdClarity	Adyntel
API access	None (UI only)	Full REST API
Google Search ads	Not included (separate Semrush product)	Included
Pricing model	$349/mo base + $69/mo per additional market	Credits, all markets included
Input model	Market/category browsing	Company domain (company.com)
Clay / CRM integration	None	Native Clay integration, works with any CRM via API
Target user	Marketing teams doing manual research	GTM engineers, RevOps, data teams

What changes when you need 500 lookups

AdClarity is a research tool. You open it, browse a competitor's ad activity in a specific market, review what they're running, and take notes. That works for marketing teams doing periodic manual research. It doesn't work for enrichment workflows, automated pipelines, or answering "which of my 500 prospects are actively running ads?"

Adyntel's API returns consistent structured data for any company domain. The same call powers a single lookup and a Clay enrichment running against 50,000 accounts overnight. Native Clay integration, works with any CRM via JSON.

For enriching CRM data with ad signals, building account scoring, or automating competitive research across hundreds of companies, AdClarity's UI-only design is the wrong tool. For periodic manual research on specific competitors in specific markets, it may be the right one.

Who each tool is best for

Use AdClarity if...

You do manual competitive research at the market or category level
You're already in the Semrush ecosystem and want ad data alongside SEO
You need display and video ad intelligence across 51 markets
A UI-based workflow fits how your marketing team operates

Use Adyntel if... ← probably you

You need an API to embed ad data in enrichment workflows
You want Google Search, LinkedIn, and Meta from one API (one call per platform)
You need flat pricing across all markets without per-country fees
Your workflow starts from a domain list, not a market browse

"Very proud of my little automated sales intel panel in HubSpot. With Clay I can pull in # of LinkedIn ads running, examples of those actual live ads, as well as the same thing for Google ads. These insights come from Adyntel."