"We relied on SimilarWeb for rough insights. It was slow, inconsistent, and often outdated."
Viktor Salnich
Sr. Software Engineer, GTM Growth, HockeyStack, qualified 500,000+ prospects with Adyntel
The difference, and why it matters for GTM
SimilarWeb Ad Intelligence is a research dashboard. Display and search today; social (Meta, LinkedIn) later. Spend and impressions are modeled from traffic data and CPM/CTR. Data is delayed (up to 72 hours). No API yet, so you browse and export manually. Enterprise pricing. It fits market sizing and competitive research, not "enrich this list of 500 accounts."
Adyntel is built for GTM teams that need to qualify accounts or enrich pipeline. You get real-time accurate ad data (creatives, format, CTA) for LinkedIn, Meta, and Google via API. Domain in, data out. No delay, no manual export. So you can run ad signals over a domain list in Clay or your CRM and trust the output.
For qualification and enrichment, wrong or stale data misprioritizes your pipeline. You need accuracy and an API. SimilarWeb doesn't offer that yet for the channels most GTM teams care about.
Side by side
| Feature | SimilarWeb | Adyntel |
|---|---|---|
| Data source | Traffic data + display collection; spend/impressions from modeled CPM/CTR | Real-time accurate data for LinkedIn, Meta, Google; spend estimates coming |
| API (ad data) | Not available yet | Available now |
| Pricing | Enterprise, not publicly listed | From $44/month, self-serve |
Who each tool is best for
Use SimilarWeb if...
- You need web traffic intelligence, SEO research, or audience data (different SimilarWeb product)
- You only need display and search ad research, and don't need LinkedIn or Meta
- You're fine with no API and enterprise pricing
Use Adyntel if... ← probably you
- You need LinkedIn and Meta ad creatives now, or API-based enrichment
- You need LinkedIn and/or Meta ad coverage now, not on a roadmap
- You want an API to embed ad data in enrichment workflows
- You need self-serve pricing without an enterprise contract
Pricing comparison
SimilarWeb
- Enterprise pricing, sales call required
- No API yet; UI-only for now
- LinkedIn and Meta not available (social coming soon)
Adyntel self-serve, from $44/mo
- $44/month, 5,000 credits
- $179/month, 25,000 credits
- $321/month, 50,000 credits
- Start free: 50 credits, no credit card required
1000+ users from companies like these use Adyntel
50 free credits. Works with Clay, HubSpot, Salesforce, and any tool that accepts JSON.
Get 50 free credits →No credit card required