"If you need to know whether your prospects are actively spending on ads to shape your GTM playbook, Adyntel delivers. Unlike other platforms, it gives you accurate, real-time data so you can reach out with confidence."
Jorge Carrillo
Co-Founder, Astra GTM
The difference, and why it matters
SpyFu is built for Google search research. Type in a competitor's domain and you see the keywords they bid on and their text ad variations going back 10+ years. Clicks and budget are modeled estimates, and the same dashboard covers SEO rankings and backlinks. Plans start at $39/month, and it does keyword-level PPC research well.
Adyntel covers the channels SpyFu doesn't touch. One lookup per domain returns the live ads from the Meta Ad Library, LinkedIn Ad Library, and Google Ad Transparency Center: counts, copy, images, video links, landing pages. The data comes straight from those libraries, so it reflects what is running, without modeling. The Google endpoint shows the rendered ads a domain runs, where SpyFu shows the keywords behind its search ads.
For GTM teams, the API is the deciding gap. SpyFu gates its API behind the $119/month Pro plan, and it answers keyword questions. Adyntel's API comes with every plan, answers "is this company advertising, where, and with what," and drops into Clay, HubSpot, and Salesforce for scoring or enrichment.
Side by side
| Feature | SpyFu | Adyntel |
|---|---|---|
| Channels | Google search only | Meta, Google, and LinkedIn |
| Data type | Keywords, text ad history, modeled clicks and budget | Live ads from the official ad libraries, no modeling |
| Creatives | Text ad copy for Google search | Copy, images, and video across all three platforms |
| History | 10+ years of keyword and ad copy history | Current active ads, pulled live on request |
| API | Pro plan and up, $119/month | Every plan, from $44/month or pay-as-you-go |
| Built for | PPC and SEO research in a dashboard | GTM enrichment: Clay, HubSpot, Salesforce, MCP |
Who each tool is best for
Use SpyFu if...
- You run Google Ads and want to see which keywords competitors bid on
- You want years of keyword and ad copy history for search
- You need SEO rank tracking and backlink research in the same tool
Use Adyntel if... ← probably you
- Your competitors or prospects advertise on Meta or LinkedIn, not only Google search
- You need the creatives themselves, including image and video ads
- You qualify accounts by ad activity in Clay or your CRM
- You want an API without a $119/month gate
Pricing comparison
SpyFu
- $39/month Basic: capped results, no API
- $119/month Pro: unlimited results, API with $40 in credits
- $249/month Team/Agency: 5 seats, API with $100 in credits
- Annual billing saves 25%
Adyntel self-serve, from $44/mo
- $44/month, 5,000 credits
- $179/month, 25,000 credits
- $321/month, 50,000 credits
- Pay-as-you-go available; start free with 50 credits, no credit card
1000+ users from companies like these use Adyntel
50 free credits. Works with Clay, HubSpot, Salesforce, and any tool that accepts JSON.
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